01* All in 1
[Branding / Package Design]All in 1 is a brand which is dealing with all-in-one products that perform multiple functions at once.
I applied the shampoo, lotion, and spray directly on the scanner, and then performed the hand gestures to express how to use the products. I scanned every expression on it and then, I designed the package with those scanned images by conducting branding procedures.
02* Fotografiska
[Branding / Print Design]Fotografiska is a Swedish photography museum in Gramercy Park, New York City.
Inspired by the camera shape, I intended the rectangle shape to symbolize the camera body and the circle in the center to symbolize the its lens.
For the printing stuff, I used the symbol of the logo as a whole page. Moreover, for the motion graphics, it was set to remind the camera's zooming in & out and focusing in & out.
03* Microcosm
[Branding / Book series]This project is about publisher rebranding and book series.
Focusing on the unique identity of the publisher, I conducted the rebranding project - the redesign of two series of books associated with the identity.
04* MoMA
[Museum Branding / Printing Design]This is a rebranding project of MoMA(The Museum of Modern Art in New York).
I made the logo and watermark with a simple line and circle. Moreover, I used the negative space of the logo as a consistent pattern for the inside pages.
05* French Quarter
[City Branding / Installation]The French Quarter is one of the oldest neighborhoods in New Orleans. The feature of this neighborhood is iron balconies and it's famous for jazz culture and cocktails.
I made a custom typeface inspired by the iron balcony. Grounded on the atmosphere of this city, I mapped out the whole city by making up and arranging the public elements like street signs, street lights, and so on.
