[Branding / Package Design]
All in 1 is a brand which is dealing with all-in-one products that perform multiple functions at once.
I applied the shampoo, lotion, and spray directly on the scanner, and then performed the hand gestures to express how to use the products. I scanned every expression on it and then, I designed the package with those scanned images by conducting branding procedures.
[Branding / Print Design]
Fotografiska is a Swedish photography museum in Gramercy Park, New York City.
Inspired by the camera shape, I intended the rectangle shape to symbolize the camera body and the circle in the center to symbolize the its lens.
For the printing stuff, I used the symbol of the logo as a whole page. Moreover, for the motion graphics, it was set to remind the camera's zooming in & out and focusing in & out.
This project is about publisher rebranding and book series.
Focusing on the unique identity of the publisher, I conducted the rebranding project - the redesign of two series of books associated with the identity.
This is a rebranding project of MoMA(The Museum of Modern Art in New York).
I made the logo and watermark with a simple line and circle. Moreover, I used the negative space of the logo as a consistent pattern for the inside pages.
The French Quarter is one of the oldest neighborhoods in New Orleans. The feature of this neighborhood is iron balconies and it's famous for jazz culture and cocktails.
I made a custom typeface inspired by the iron balcony. Grounded on the atmosphere of this city, I mapped out the whole city by making up and arranging the public elements like street signs, street lights, and so on.