Hyerim Dong is a Graphic Designer based in New York and Seoul, Korea.


01*   All in 1
02*  Fotografiska
03*  Microcosm
04*  MoMA
05*  French Quarter
06*  Electric Zoo
07*  Medito


©2022 Hyerim Dong


Hyerim Dong was born in Seoul, South Korea. She studied graphic design in the school of Visual Arts in NYC and also in Korea.

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©2022 Hyerim Dong

01*  All in 1

[Branding / Package Design]

All in 1 is a brand which is dealing with all-in-one products that perform multiple functions at once.

I applied the shampoo, lotion, and spray directly on the scanner, and then performed the hand gestures to express how to use the products. I scanned every expression on it and then, I designed the package with those scanned images by conducting branding procedures.

02*  Fotografiska

[Branding / Print Design]

Fotografiska is a Swedish photography museum in Gramercy Park, New York City.

Inspired by the camera shape, I intended the rectangle shape to symbolize the camera body and the circle in the center to symbolize the its lens.

For the printing stuff, I used the symbol of the logo as a whole page. Moreover, for the motion graphics, it was set to remind the camera's zooming in & out and focusing in & out.

03*  Microcosm

[Branding / Book series]

This project is about publisher rebranding and book series.

Focusing on the unique identity of the publisher, I conducted the rebranding project - the redesign of two series of books associated with the identity.

04*  MoMA

[Museum Branding / Printing Design]

This is a rebranding project of MoMA(The Museum of Modern Art in New York).

I made the logo and watermark with a simple line and circle. Moreover, I used the negative space of the logo as a consistent pattern for the inside pages.

05*  French Quarter

[City Branding / Installation]

The French Quarter is one of the oldest neighborhoods in New Orleans. The feature of this neighborhood is iron balconies and it's famous for jazz culture and cocktails.

I made a custom typeface inspired by the iron balcony. Grounded on the atmosphere of this city, I mapped out the whole city by making up and arranging the public elements like street signs, street lights, and so on.